Let’s face it, the Consumer Electronics Show (CES) is far from the picturesque Vegas scene we all see in our colleagues’ Instagram stories. Replace those fancy drinks and fun VR excursions with jet-lag, long lines, three hours of sleep, stress filled meetings, and missed calls from work and then maybe, just maybe, you’ll have a better idea of what CES looks like.
But here at FastPay, we don’t sugar coat things… We know what it’s like at CES for our clients, channel partners, and potential prospects within the space. The media buying season is always on and new, emerging trends in both consumer and advertising technology are so rampant it’s hard to stay ahead of the game.
“Even in my twelfth year of attendance, I’m still amazed at how brands are reinventing the space with the use of integrated technology to engage with consumers in meaningful ways,” said Rick Weir, VP of Marketing at FastPay.
With all of this in mind, we knew we had our work cut out for us, which is why we hosted a Drybar event for select female leaders within the space to relax and unwind before the storm hit. Not only were these influential ladies able to get a blowout before important meetings, they also had the unique opportunity to connect and share insights into their ever changing worlds, something you don’t find at CES everyday…
“With the sensory overload that comes from CES, it’s difficult to stop and have a meaningful conversation so we wanted to create an experience where women felt comfortable enough to share their insights and advice with other empowered ladies in the space,” said Maytal Shainberg, SVP of Business Development and Origination at FastPay.
We are so happy we could be a part of the zoo that is called CES and connect with such amazing women! If there’s one thing we can all learn from this year’s CES, it’s that human connection can never be replaced.