While managing advertising and media buying in-house brings your team more transparency and control, it can be a time-consuming and costly process. With the right strategy and tools, you can optimize your team’s workflow and cashflow.
FastPay recently teamed up with Freewheel to host a client panel discussion about in-house advertising, media buying best practices and the game-changing technology implementations they’re taking advantage of. Our own Rick Weir moderated the conversation with panelists from Jerome’s Furniture, Graham Oleson, and Freewheel, diving deep into insights from both the brand and agency perspectives on the state of the industry and best practices.