Chatting about Denver’s maturing tech scene with Megan Sullivan-Jenks, director of marketing and communications at Choozle, an innovative digital advertising platform that utilizes consumer data to power real-time programmatic advertising campaigns.
What’s trending on the Denver tech scene?
Denver is a fantastic place for growing tech companies. Not only is there an energizing and supportive community, but Colorado also attracts top talent from all over the country. Over the last year, tech companies large and small have opened offices in Colorado. I am sure we will continue to see this trend as the city continues to mature and flourish.
It seems that VCs have shied away from digital media. Why do you think that is? Who’s been filling the void?
The ad tech industry is currently in a rapid state of maturation and consolidation, which could be brought on by the lack of VC funding. The smaller players are barely taking flight while the larger companies have been merging at a rapid rate. Although many competitors are consolidating or closing up shop, a few ad tech companies are looking at non-traditional funding alternatives or staying lean to drive business outcomes.
How do events like Boulder Startup Week and Denver Startup Week benefit local Colorado businesses?
Denver Startup Week is essentially the Super Bowl for Colorado companies. It has become a celebration of our collaborative successes as startups but it’s also a way to connect with other companies that don’t call Colorado home.
What makes Denver a perfect city for tech startups?
With the mountains as a backdrop, Colorado has done wonders for recruiting and retaining employees, especially since Denver has evolved into a major tech and startup hub. The community and location are what makes Denver attractive for tech startups, but more importantly the companies established here seem to thrive.
What advice do you have for a tech company looking to open an office in Denver?
Get connected! Attend meetup events, network, reach out, and everything in-between.
In 2017 you branched out to the U.K. What led to that decision?
We at Choozle pride ourselves on being flexible and aspirational. With the major growth in online display advertising in the European market, Choozle recognized a significant opportunity to provide a digital advertising solution there.
For U.K.-based companies looking to expand across the pond, why is Denver a good location to consider?
Denver is a central location between New York and Los Angeles, which makes for easy commuting and time differences. Most of all, commercial real estate prices, and the cost of living, are much more manageable for early startups.
What’s next for Choozle?
Choozle – Digital Advertising Made Easy® – provides digital advertising software that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums – all from a single, intuitive interface. Choozle brings programmatic advertising to any marketer or advertiser with independent and self-service digital advertising software. Learn more at https://choozle.com.
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