Last week, more than 1,200 people from around the world gathered in San Francisco to connect for the Bay Area’s biggest ad tech conference, Programmatic I/O. Known as the go-to conference for digital marketing executives from top brands, advertising agencies, and publishers FastPay was thrilled to be a part of this year’s festivities.
Hosting an exclusive dinner for more than 30 clients and colleagues at the renowned Per Diem restaurant, we brought key players together from across the media landscape for a night of delicious food, drinks, and meaningful conversation around the current state of ad-tech.
“After a long learning day at Programmatic I/O, we wanted to give clients a relaxing space where they could discuss the shifting media landscape while getting to know other players in the ad-tech space. It was awesome to see people making connections and sharing perspectives from various backgrounds,” said Daniel Guthorn, Business Development Manager at FastPay.
Creating authentic connections is one of the biggest challenges in business but even more difficult is building connections with the right people. This evening allowed our clients to meet with other industry leaders that they normally wouldn’t have the chance to connect with.
“More than just a financing partner, we’re a strategic partner that brings the right people together to develop authentic connections and drive business for our partners. Our knowledge in the space allows clients to leverage our network to build-out business and create new opportunities. We’re always looking for ways to connect the dots so our clients don’t have to,” said Maytal Shainberg, SVP of Business Development and Origination at FastPay.
Every year, hundreds of media finance professionals come together to discuss emerging issues, benchmark best practices, and network with like minds at the ANA Advertising Financial Management Conference. With so many recent developments and conversations around the media ecosystem, this year was especially notable. Panels ranged from fraud in digital advertising and supplier diversity to the development of in-house agencies and navigating what’s next in an explosive media universe.
Nevertheless, it can be difficult to dive deeper into some of these notable topics in just a few days. That’s why we hosted a private dining experience for FastPay clients, friends, and partners to continue the conversation outside of the hustle and bustle. Hosted at celebrity chef Michael Mina’s restaurant Bourbon Steak, invitees had the opportunity to connect 1:1 while enjoying a 3-course meal, craft cocktails, and hand-rolled cigars.
“The ANA AFM Conference is one of the few conferences that include both media and finance professionals so we wanted to utilize this time to facilitate meaningful conversation and learn directly from our client’s experiences. It was a great opportunity to alleviate some concerns and discover ways we can better adapt and support industry professionals,” said Rich Rosenzweig, East Coast Regional Director at FastPay.
As a longstanding sponsor of the ANA AFM, we were happy to be a part of this year’s discussions. Thank you to everyone who stopped by our booth to see us! We hope to see you again next year.
FastPay recently facilitated a roundtable discussion titled “The Political Tech Stack” at this year’s Campaign Tech East in Washington D.C. With so many technology providers in the market, we wanted to gain a better understanding of the products and features agency leaders look for in a partner, so we brought together a group of political media experts to discuss their key components for a tech stack.
Moderated by Theresa Mueller, VP of Political Payments at FastPay, we examined some of the most sophisticated political campaigns to discover how agencies are leveraging modern technology to accelerate their operations. Not surprisingly, agency leaders prioritized the following in their go-to tech solutions: easy integration, trusted customer service, extensive data, and remote accessibility.
With many agencies still relying on legacy systems, integration is one of the biggest considerations when adopting new technology. If systems are non-compatible or have a multitude of layers, departments can be left dealing with various platforms and logins that only hinder efficiency. It’s important to make sure your tech stack is adapted to flex and grow with new demands. Does it connect with my current Quickbooks? Is there technical support or onboarding? These are just some of the questions experts recommend looking into.
Whether a campaign is in the planning process or execution phase, efficiency is critical every step of the way and the right technology is key to success. Check out this interview with Theresa and C&E’s Shane Greer and learn how you can drive greater efficiency with your tech stack.
Over 700 people gathered in Napa Valley last week for the 50th anniversary of the 2019 AAPC Pollie Awards & Conference. With a commitment to helping leaders in political media, FastPay was a proud sponsor of the 40 Under 40 Awards ceremony and reception as well as the sold-out wine train excursion.
“It’s always a pleasure to spend time with our clients and watch them win awards. I can’t think of a better way to celebrate than by taking in views along the Napa vineyards with a glass of wine!” said Theresa Mueller, VP of Political Payments at FastPay.
It wasn’t all about the wine and chocolate though, the days were jam-packed with panel discussions and insights from top leaders such as Joanna Burgos of OnMessage Inc. Burgos moderated a panel around women consultants in the workplace and national conversations happening around #metoo, as well as how women candidates have different campaign obstacles to overcome.
Other panel discussions explored the political industry’s off-year cash crunch, sustainable ways of reducing overhead, and the best TV advertising strategies of today. Not surprisingly, data shows that TV continues to be the lead media channel to drive voter awareness but the stakes are high as new digital and targeted strategies are introduced across the industry.
“As TV broadcast remains the dominant platform for reaching voters, it will be interesting to see how political campaigns evolve in such a competitive market to reach divided audiences, especially in the coveted 2020 cycle. We’re just excited to be a part of all of it,” says Rick Weir, VP of Marketing at FastPay.
With the tech-savvy world we live in today, media agencies are facing increasing pressure to adapt and keep up with their trendsetting clients. Yet, in a recently commissioned study conducted by Forrester Consulting, it was found that media buying agencies are still making nearly ⅓ of their payments by check.
It’s true, there are some suppliers out there that only accept checks despite digital transformation across the industry, but for all the others, why do we remain in the dark ages? Especially when agency AP professionals report challenges such as these:
- 52% experienced late payments
- 51% encountered manual errors
- 40% lost checks in the mail
- 30% paid additional processing and material costs
Not only does this prove to be costly and time-consuming, but it also has the opportunity to damage a company’s reputation with both brands and media suppliers. With wide-reaching effects, it’s more important than ever for agencies to update their payment processes and embrace the world of digital payments.
Reduction in errors, improved process efficiency, cost savings and cost reduction – these are just some of the many benefits AP leaders have reported after making the transition to an electronic payments solution.
“Agencies have a unique opportunity to optimize their AP department and reinvent the ad purchasing process, it’s just a matter of time before we see this shift happen everywhere,” said Michael Wehner, General Manager and Senior Vice President of Payments.
Ready for your AP department to catch up with the times? Download the Forrester study: “It’s Time for Media Agencies to Digitize the last Mile of Payments.”
FastPay joined thousands of entrepreneurs, senior investors, and leading executives last week at the Montgomery Summit to discuss business strategy, market positioning, and innovations in the tech landscape. During this exclusive two-day event, panels and discussions ranged from the advancements in AI to the future of venture capital, with a featured presentation by FastPay’s President and COO, Secil Baysal.
“It was an honor to speak at this year’s summit alongside industry leaders from around the world. It’s not every day you have the opportunity for candid conversations about the challenges and opportunities fintech businesses face today,” said Secil.
In his 20-minute panel, Secil took a deep dive into the world of media and finance to discuss the investments in consumer-facing technology and their implications on back-end developments. While the rapid growth in technology has led to some amazing innovations, if you take a closer look at what’s happening behind the curtain you’ll discover outdated software and back-end technology that is impacting the consumer experience.
“We’ve seen digital transformation throughout the media industry in forms of AR/VR, yet AP departments are still running off of checks and payment terms ranging from 120 days up to 155 days. We can send something to the moon quicker than we can send a payment through ACH or check,” said Secil.
Those in the media industry can all relate to this challenge but it’s an important reminder that technology shouldn’t always be taken at face value, and the Montgomery Summit was just the place for this discussion. Check out a recap from Macquarie here.
Congratulations to the winners of the 2019 40 Under 40 Awards program! FastPay is thrilled to be partnering with AAPC to recognize the winners at an awards ceremony during the 2019 Pollie Awards & Conference in Napa Valley.
“We are very excited to welcome the class of 2019 40 Under 40 winners. These are the rising stars of our profession who are already making an impact in our industry and our country,” said AAPC President Tom Shepard. “As an Association we are proud to honor this extraordinary class at a special event held at the Artesa Winery in Napa Valley on the evening of April 2, and sponsored by FastPay, a fitting partner that illustrates the same enthusiasm for innovation as our distinguished Award winners.”
“FastPay is honored to be a part of this momentous occasion celebrating the next generation of political leaders,” said Theresa Mueller, VP of Political Payments at FastPay. “Sending warm congratulations and wishing the class of 2019 a prosperous and bright future ahead. We look forward to seeing all of you take the political community by storm.”
The AAPC is dedicated to fostering the next generation of political professionals and is proud to recognize leaders and innovators in the political business community (including media,
advertising, polling and public affairs) who are making a mark in their organization and their
Check out the winners here.
In celebration of International Women’s Day, we’re honored to highlight one of the many inspirational women working at FastPay – Danielle Baldaro.
As the sixth employee at the company, Danielle has been instrumental in building what FastPay is today. From laying the foundation in operations to developing the portfolio management team from scratch, she’s been a part of it all. But it hasn’t been without its difficulties.
Danielle went to school while working full time for a small asset-based lender, and after investing more than ten years she found herself reaching a glass ceiling. That didn’t stop her though. She continued to work hard and persevere in the competitive industry, and she’s now the VP of Portfolio Management at FastPay, working mother to three-year-old Hudson, and an inspirational leader admired by many.
“I have worked with Danielle for almost seven years now, and I can always, without fail, count on her. She never ceases to make me laugh and encourages me even on days when she’s stressed and busy,” said Scott Nelson, Marketing and Events Manager at FastPay.
Whether it’s in the office or at home, she leads by example in everything she does. Words of wisdom from the woman herself: “Work hard. Do your best. Be a champion for yourself. Don’t expect anything to be handed to you even if you work hard. You have to advocate for yourself and speak up, it’s up to you to make it happen,” said Danielle.
Shout out to Danielle and all of the amazing women who continue to rock it every day at FastPay! We’re very thankful for each and every one of you.
Last week was very eventful for our clients and partners who attended the sold-out 2019 Reed Awards in Austin, Texas. Vying for bragging rights to coveted awards like the “Best TV Ad” and “Innovation in Media Buying” over 300 people came together in the heart of Texas hoping to win big.
Award categories included:
- Bootstrapped campaigns
- Direct mail
- Campaign branding and field
- Spanish language, newspaper, radio and phone calls
“As a multi-year Reed attendee, it was such an honor to be able to sponsor the event this year and support the recognition of the best campaign professionals in the industry. I don’t think people realize all of the work they do behind the scenes to make campaigns come to life,” said Theresa Mueller, VP of Political Payments at FastPay
But more than just an awards show, the event provided the political community with a unique opportunity to connect for a couple of days, share insights, talk shop, and of course, have some fun. And as the headline sponsor, we were determined to make that happen.
“We know campaign season can be emotionally and physically draining for our clients so the Reed Awards gave us a chance to recognize all of their hard work and celebrate the wins right there with them,” said Rick Weir, VP of Marketing at FastPay.
Congratulations to all of the winners. We hope to see you again next year!
We’re full steam ahead this year, and we’ve been busy hiring some pretty great people. One we want you to meet is Theresa Mueller, the new VP of Political Payments.
Coming from the media buying world, Theresa isn’t a stranger to the complexities of payments, especially when it comes to political media. Unlike traditional media, political agencies are required to pre-pay to ensure media will run as scheduled which means printing, scanning, and overnighting with FedEx® to meet last minute deadlines.
But these challenges are what entices Theresa – finding efficient solutions for political agencies. Already in her short time since joining FastPay, she’s seen clients directly benefit from the platform.
“I’ve seen the FastPay technology in action, and it works even better than I could have imagined. The platform is solid, reliable, and makes life so much easier for AP departments dealing with the quick pace of political ad buying,” said Theresa.
Theresa isn’t just all business. In her spare time, she enjoys hiking, traveling to new places, running around D.C., playing midfield in her local Women’s soccer league, and spending time with her fiance.
Join us in welcoming her to FastPay!