A Recap of the 2022 Midterm Elections: Record Spending, Disappointments, and Upsets

The 2022 Midterms were yet another election for the books, with record-breaking spending fueled by megadonors on both sides of the aisle. However, on the advertising front predictions fell through and there were major shifts in strategy and budget allocation. What happened and how can political agencies prepare for 2024?

Join FastPay for a post-election recap where we’ll dive into what went according to plan, what missed the mark, and the learnings we can apply moving into the next election.

A Closer Look at ePay

FastPay is the media industry’s leading payments processing solution, working with agencies nationwide to help them streamline, secure, and monetize their invoicing and reconciliation processes.

By partnering with FastPay, you are able to monetize the last mile of your media payments while saving time and money by eliminating manual workflows.

Acing the Agency Account Review with FastPay and Workamajig

With large accounts like Coca-Cola, Meta, and Volkswagen reevaluating their agency of record recently, there’s no sign of agency reviews slowing down. According to a Forrester Pulse Survey conducted last August, 41% of marketers said they would review their media business this year. Is your agency ready?

Join FastPay and Workamajig for a panel discussion with media industry consultants Vince Dong and Zach Rosenburg, where we’ll discuss the best tactics for successful agency reviews and what tools you should be using to streamline your operations, increase cash flow, and stand out in the process.

Best Practices for Efficient Media Buying with FastPay and Freewheel

While managing advertising and media buying in-house brings your team more transparency and control, it can be a time-consuming and costly process.  With the right strategy and tools, you can optimize your team’s workflow and cashflow.  

FastPay recently teamed up with Freewheel to host a client panel discussion about in-house advertising, media buying best practices and the game-changing technology implementations they’re taking advantage of. Our own Rick Weir moderated the conversation with panelists from Jerome’s Furniture, Graham Oleson, and Freewheel, diving deep into insights from both the brand and agency perspectives on the state of the industry and best practices.

Agency Financial Health Panel: Growth During an Uncertain Time

With rising inflation, continued supply chain concerns, and the ongoing conflict in Ukraine, talks of a recession are hard to escape. While the advertising industry was initially predicted to have a year of record growth, it’s time to switch gears and evaluate how agencies can streamline operations in preparation for economic uncertainty. In this webinar, FastPay will explore insights from their 2022 Agency Financial Health Report. Joined by a panel of 4A’s member agencies, the benchmark data will provide a foundation for an in-depth discussion on a wide range of agency financial concerns, including cash flow, security and fraud, hiring challenges, and operational best practices.

FastPay at 4A’s MPF

FastPay was a proud sponsor of the 4A’s MPF conference in Chicago last week, where agency leaders and entrepreneurs came together to discuss the challenges facing the media industry. The members only event offered an intimate setting to learn best practices to evolve agency operations during this unpredictable time – with some famous mini Chicago dogs and caramel corn to enjoy between sessions.  

We had the pleasure of connecting with attendees throughout the event to discuss how FastPay ePay is a gamechanger for agency operations, easily integrating with existing accounting system workflows for improved efficiency across the board. The happy hour was a perfect way to wrap up day one and discuss our favorite takeaways from the sessions. 

Team members Mike Scherr and Grant Dugger manning the booth during happy hour.

 

 

Check out the post-event webinar “Agency Financial Health Panel: Growth During an Uncertain Time” where we discussed insights from our 2022 Agency Financial Health Report and the best ways to prepare for the year ahead. 

 

FastPay at Media Finance Focus: Blue Skies Ahead

The FastPay team was thrilled to make it out to Tampa, Florida to sponsor Media Finance Focus this past week. With dozens of innovative sessions, distinguished keynote speakers, interactive industry roundtables, and networking events, MFF provided a much-anticipated opportunity to learn from and chat with media and finance experts across the US.  

While the week’s keynote speaker presented what seemed like a never-ending list of global challenges including continued supply-chain delays, the conflict in Ukraine, and climate catastrophes (quite a tall share for a Tuesday morning breakfast), we here at FastPay are here to lend an optimistic hand. In fact, during our panel, The Value of Data in the AR Process, we spoke to CFOs and Finance directors who are pressing for more automation to streamline their cash application and receivables process and are seeing major successes. This session touched upon the entire accounts receivables process and the availability of tools, data feeds, reporting and automation available today. The session ended with a positive outlook for the rest of 2022 regarding media spend but panelists stressed the need for better workflows to manage what some predict to be a challenging 2023. A big thanks to our panelists for joining us in this very necessary discussion.  

We had such a great time at Media Finance Focus and are looking forward to reuniting next year in our hometown of Los Angeles! 

To learn more about how FastPay can improve payments for your company, contact our sales team at fastpaysales@avidxchange.com.