FastPay recently facilitated a roundtable discussion titled “The Political Tech Stack” at this year’s Campaign Tech East in Washington D.C. With so many technology providers in the market, we wanted to gain a better understanding of the products and features agency leaders look for in a partner, so we brought together a group of political media experts to discuss their key components for a tech stack.
Moderated by Theresa Mueller, VP of Political Payments at FastPay, we examined some of the most sophisticated political campaigns to discover how agencies are leveraging modern technology to accelerate their operations. Not surprisingly, agency leaders prioritized the following in their go-to tech solutions: easy integration, trusted customer service, extensive data, and remote accessibility.
With many agencies still relying on legacy systems, integration is one of the biggest considerations when adopting new technology. If systems are non-compatible or have a multitude of layers, departments can be left dealing with various platforms and logins that only hinder efficiency. It’s important to make sure your tech stack is adapted to flex and grow with new demands. Does it connect with my current Quickbooks? Is there technical support or onboarding? These are just some of the questions experts recommend looking into.
Whether a campaign is in the planning process or execution phase, efficiency is critical every step of the way and the right technology is key to success. Check out this interview with Theresa and C&E’s Shane Greer and learn how you can drive greater efficiency with your tech stack.
Reducing costs and making campaigns more efficient with electronic payments. Theresa Mueller of FastPay chats with C&E's Shane Greer.Partner video with FastPay
Posted by Campaigns & Elections on Wednesday, April 24, 2019