FastPay recently (virtually) attended TVB: Forward and it was a fantastic experience! FastPay was a proud sponsor of the event and hosted a panel on the 2022 Gubernatorial races.

2022 will no doubt be a competitive election year. Gubernatorial races are taking place in 36 states, as well as House and Senate elections. The razor-thin majority differential in Congress means that every seat has the potential to flip control of both chambers. As competitive races up and down the ballot begin to prepare and execute ad campaigns, AdImpact projects that next year’s spending will hit $9B like it did in 2020, even without a presidential election. 

Despite the growing footprint of digital media, AdImpact expects broadcast to capture the lion’s share of spending this cycle. Reports show that candidates keep consistently turning to broadcast TV as their campaigns draw to a close. These ads serve to both get a candidate’s message out as well as potentially earning them a large share of earned media. 

Unfortunately, not all media has kept up technologically, with most major traditional media outlets still requiring paper checks or the use of clunky online portals. That’s why we created the FastPay Network. FastPay Network is an enhanced direct deposit network of both media agencies and suppliers that serves as an alternative to manual payment processes. To explain how FastPay Network can help you with your company’s accounts receivable process during the election cycle, we put together this video to help.