The disruption caused by COVID-19 across the media landscape has been sudden, dramatic, and is expected to have a lasting impact. Agencies, brands, and media suppliers are all feeling the impact both financially and operationally while working remotely. As businesses across the US slowly start to return to business as usual, what will this new world look like for advertising?
FastPay and 4As sat down with industry leaders from agencies across the country to discuss the financial and cultural impact of COVID-19 on the media and advertising industry, and what they’re doing to reposition themselves in the new normal.